He used to be a University of Copenhagen graduate with a degree in philosophy and history. <\/p>\n
Now he is co-owner of his own company: Torben Eik Jacobsen and his partner in YourWaves provide new media solutions to the Danish music industry.<\/p>\n
\u201cIt’s not my dream job because of what I\u2019m doing, and the social media stuff. It\u2019s my dream job because I have total freedom. My workday is cool. I wake up every morning and look forward to going to work,\u201d he says.<\/p>\n
Torben helps people grasp the digital revolution, and this is one of his biggest and most important contributions to the music industry, he says: <\/p>\n
\u201cCalming people down and saying it\u2019s not so scary what\u2019s happening. I think that\u2019s been my role \u2013 promoting the new way of thinking and saying that it\u2019s not the end of the music business,\u201d he says.<\/p>\n
YourWaves started out as a communication consulting agency that would help clients deal with new ways of communication. Now the company is under reconstruction. Torben and his business partner Martin are changing their focus: \u201cWe want to inspire people because we think that the problem with all new media is that people don\u2019t understand them fundamentally.\u201d<\/p>\n
When he and Martin started the company they were completely new to the business world. They had to learn how to do everything from scratch. <\/p>\n
\u201cWe had to do some hard work to get here. We had to have new ideas and start a new company and do a lot of new stuff, and that\u2019s always scary. So I see my role as being someone who was not scared at all,\u201d he says.<\/p>\n
Torben confesses that he had no intentions of studying philosophy and it was just a subject he found blindly in the catalogue: \u201cWhen I started studying you had the catalogues sent in the mail. I was just looking through it and thought \u2013 philosophy, that sounds cool!\u201d<\/p>\n
After finishing the programme Torben felt he had to get serious and find out how to make a living. And the music business seemed like the place to be.<\/p>\n
He worked his way up the industry ladder by taking up volunteer work and doing internships but, as he didn\u2019t want his education to go to waste, Torben started figuring a way of how to incorporate philosophy into the music industry.<\/p>\n
\u201cIn philosophy you learn how to analyse things, think differently, and be critical, and I think I\u2019ve used all those things to form the way of life I\u2019m living,\u201d he says.<\/p>\n
It was while volunteering at Musikparlamentet \u2013 an organisation that promotes innovation in the music industry – that Torben met Martin who shared his views. It happened that one day they were talking and decided to make a company together in order to do professionally what they already had been doing at Musikparlamentet.<\/p>\n
YourWaves has been up and running for almost five years now, but Torben still hasn\u2019t lost touch with Musikparlamentet. In fact, he is the head of the non-profit organization now. <\/p>\n
Torben once tried being a part of the industry as a guitar player, but he never had enough discipline to become a real musician. The passion for music never faded away, though, and when Torben\u2019s not coming up with the best and most innovative communication plans he still enjoys listening to music and just being a fan. He prefers indie music, but gladly roams the sounds of pop, rock, classical, and jazz music as well. His favourites are Arcade Fire, Queens of the Stone Age and \u00c1sgeir Trausti.<\/p>\n
Torben has fond memories from his student days at UCPH.<\/p>\n
\u201cIt was a great time, but mostly great because I got new friends and we did a lot of fun stuff.\u201d <\/p>\n
The philosophy was not an easy thing to do and that it takes time to realise what you\u2019ve learned and gained from it, but the social part and the outcome is really worth it, he says.<\/p>\n
For humanities students who get the jitters about their dream jobs and career opportunities Torben has a very clear advice:<\/p>\n
\u201cIf you want to start a company or be a freelancer, you have to cut loose from your fears and dive in head first. Don\u2019t have a plan B!\u201d he says.<\/p>\n
“It\u2019s like having a baby \u2013 you can never be prepared for the whole 18 years of being a parent, but you can surely be confident that it is what you want and what you\u2019re going to do: If you feel it\u2019s right, then do it. Go ahead, just do it.\u201d<\/p>\n
universitypost@adm.ku.dk<\/p>\n
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