{"id":16828,"date":"2012-06-04T12:08:24","date_gmt":"2012-06-04T10:08:24","guid":{"rendered":"https:\/\/uniavisen.dk\/?p=16828\/"},"modified":"2017-01-21T01:29:16","modified_gmt":"2017-01-21T01:29:16","slug":"studenterhuset-on-rocky-path-to-success","status":"publish","type":"post","link":"https:\/\/uniavisen.dk\/en\/studenterhuset-on-rocky-path-to-success\/","title":{"rendered":"Studenterhuset on rocky path to success"},"content":{"rendered":"

\u00bbWe have prolonged the opening hours and are now open over 100 hours a week. That is an increase of 40 per cent\u00ab explains a satisfied new director of Studenterhuset, Jacob \u00d8rum, to our Danish sister newspaper Universitetsavisen<\/em>.<\/p>\n

After many years of struggling to fill up the prime located caf\u00e9 with students, Studenterhuset\u2019s new director is happy to report a change in popularity.<\/p>\n

\u00bbAnd we are making money\u00ab, \u00d8rum continues. \u00bbWe have actually had a record high turnover so far this year, despite having lowered many of the prices\u00ab.<\/p>\n

Working on \u2018hygge\u2019<\/h2>\n

Today the tables are filled with students typing away on their laptops and sipping coffee. The walls are painted with funky typography and in the middle stands an inviting sofa with a knitted colourful cover.<\/p>\n

But Studenterhuset has not always looked this way. The last two directors of Studenterhuset have each tried to attract students to the caf\u00e9 in their own way. The last by renovating the place. Neither helped particularly in terms of Studenterhuset popularity. Today, Jacob \u00d8rum is taking a different strategy.<\/p>\n

\u00bbWe are working hard to make it more ‘hyggeligt’,\u00ab Jacob \u00d8rum says referring to the Danish term which means at the same time cosy, comfortable and relaxed.<\/p>\n

Building an empire<\/h2>\n

Another of \u00d8rum\u2019s initiatives is to lobby politicians and business leaders in Copenhagen. They should be involved in creating a caf\u00e9 that attracts smart students to the capital.<\/p>\n

This initiative is inspired by the student caf\u00e9 of Aarhus. There, the Studenterhuset is a city darling and place for investment both by politicians and companies such as medical corporation Novo Nordisk. This is according to Nicolai Wammen, former mayor of Aarhus and Minister of European Affairs in the current government, who recently visited Studenterhuset to talk to both director and students.<\/p>\n

Jacob \u00d8rum’s ambitions are high for Copenhagen’s Studenterhuset: \u00bbWe have the ambition of building a little empire for students\u00ab.<\/p>\n

A new lifestyle<\/h2>\n

For volunteers, Jacob \u00d8rum has focused on making Studenterhuset a place which will look good on CVs and giving valuable lessons. And this has had an effect. Volunteers must now wait in line for a spot, \u00d8rum says.<\/p>\n

\u00bbToday you can\u2019t just walk in the front door and become a volunteer\u00ab, he says, \u00bbWe want to know exactly with what, and in what way, applicants want to contribute to Studenterhuset. Currently there is a waiting period to be a volunteer here\u00ab.<\/p>\n

\u00bbWe have changed the focus from fun and partying towards our student activities. Today we are selling more coffee than before \u2013 and that says a lot about what kind of lifestyle this place has\u00ab \u00d8rum explains.<\/p>\n

chz@adm.ku.dk<\/p>\n

Stay in the know about news and events happening in Copenhagen by signing up for the University Post\u2019s weekly newsletter here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The student caf\u00e9 ‘Studenterhuset’ has always had a hard time attracting students despite the prime location in central Copenhagen. Now a new director says he is turning things around<\/p>\n","protected":false},"author":12,"featured_media":16831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-16828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","expression-news_article"],"acf":[],"aioseo_notices":[],"yoast_head":"\nStudenterhuset on rocky path to success<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uniavisen.dk\/en\/studenterhuset-on-rocky-path-to-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studenterhuset on rocky path to success\" \/>\n<meta property=\"og:description\" content=\"The student caf\u00e9 'Studenterhuset' has always had a hard time attracting students despite the prime location in central Copenhagen. 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Now a new director says he is turning things around","use_post_excerpt":false},{"acf_fc_layout":"Byline","is_author":false,"contributors":[{"use_registered_user":false,"user":false,"contributor_name":"Christoffer Zieler, English version Polina Chebotareva","contributor_title":" ","contributor_image":false}]},{"acf_fc_layout":"Content","content":"<p>\u00bbWe have prolonged the opening hours and are now open over 100 hours a week. That is an increase of 40 per cent\u00ab explains a satisfied new director of Studenterhuset, Jacob \u00d8rum, to our Danish sister newspaper <em>Universitetsavisen<\/em>.<\/p>\n<p>After many years of struggling to fill up the prime located caf\u00e9 with students, Studenterhuset\u2019s new director is happy to report a change in popularity.<\/p>\n<p>\u00bbAnd we are making money\u00ab, \u00d8rum continues. \u00bbWe have actually had a record high turnover so far this year, despite having lowered many of the prices\u00ab.<\/p>\n<h2>Working on \u2018hygge\u2019<\/h2>\n<p>Today the tables are filled with students typing away on their laptops and sipping coffee. The walls are painted with funky typography and in the middle stands an inviting sofa with a knitted colourful cover.<\/p>\n<p>But Studenterhuset has not always looked this way. The last two directors of Studenterhuset have each tried to attract students to the caf\u00e9 in their own way. The last by renovating the place. Neither helped particularly in terms of Studenterhuset popularity. Today, Jacob \u00d8rum is taking a different strategy.<\/p>\n<p>\u00bbWe are working hard to make it more ‘hyggeligt’,\u00ab Jacob \u00d8rum says referring to the Danish term which means at the same time cosy, comfortable and relaxed.<\/p>\n<h2>Building an empire<\/h2>\n<p>Another of \u00d8rum\u2019s initiatives is to lobby politicians and business leaders in Copenhagen. They should be involved in creating a caf\u00e9 that attracts smart students to the capital.<\/p>\n<p>This initiative is inspired by the student caf\u00e9 of Aarhus. There, the Studenterhuset is a city darling and place for investment both by politicians and companies such as medical corporation Novo Nordisk. This is according to Nicolai Wammen, former mayor of Aarhus and Minister of European Affairs in the current government, who recently visited Studenterhuset to talk to both director and students.<\/p>\n<p>Jacob \u00d8rum’s ambitions are high for Copenhagen’s Studenterhuset: \u00bbWe have the ambition of building a little empire for students\u00ab.<\/p>\n<h2>A new lifestyle<\/h2>\n<p>For volunteers, Jacob \u00d8rum has focused on making Studenterhuset a place which will look good on CVs and giving valuable lessons. And this has had an effect. Volunteers must now wait in line for a spot, \u00d8rum says.<\/p>\n<p>\u00bbToday you can\u2019t just walk in the front door and become a volunteer\u00ab, he says, \u00bbWe want to know exactly with what, and in what way, applicants want to contribute to Studenterhuset. Currently there is a waiting period to be a volunteer here\u00ab.<\/p>\n<p>\u00bbWe have changed the focus from fun and partying towards our student activities. Today we are selling more coffee than before \u2013 and that says a lot about what kind of lifestyle this place has\u00ab \u00d8rum explains.<\/p>\n<p>chz@adm.ku.dk<\/p>\n<p><em>Stay in the know about news and events happening in Copenhagen by <a href=\"http:\/\/universitypost.dk\/newsletter\" target=\"_blank\">signing up for the University Post\u2019s weekly newsletter here<\/a>.<\/em><\/p>\n"},{"acf_fc_layout":"ArticleEnd"},{"acf_fc_layout":"OtherStories","headline":"","hand_picked_posts":false,"references":false,"category":false,"theme":false,"number_of_posts":"4","style":"default"}]},"taxonomyData":{"category":[{"term_id":43,"name":"Culture","slug":"culture","term_group":0,"term_taxonomy_id":43,"taxonomy":"category","description":"","parent":0,"count":562,"filter":"raw"}],"post_tag":[],"post_format":[],"expression":[{"term_id":15,"name":"News Article","slug":"news_article","term_group":0,"term_taxonomy_id":15,"taxonomy":"expression","description":"","parent":0,"count":11493,"filter":"raw"}],"translation_priority":[]},"featured_media_url":"https:\/\/uniavisen.dk\/wp-content\/uploads\/2012\/06\/jacob-orum-maj-2012-14-1-1280x852.jpg","_links":{"self":[{"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/posts\/16828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/comments?post=16828"}],"version-history":[{"count":1,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/posts\/16828\/revisions"}],"predecessor-version":[{"id":35742,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/posts\/16828\/revisions\/35742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/media\/16831"}],"wp:attachment":[{"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/media?parent=16828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/categories?post=16828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uniavisen.dk\/en\/wp-json\/wp\/v2\/tags?post=16828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}