The Faculty of Science at the University of Copenhagen has grabbed a lot of attention from a short film that Thea Friborg produced in just four days.<\/p>\n
It turns out that the cloned woman is also the film\u2019s director, and that she produced the ad in just four days.
\nThea is currently doing her masters in Marketing and Management Communication in \u00c5rhus and has spent a year at film school.<\/p>\n
When she heard of the competition, she spent an hour brainstorming with a cameraman.<\/p>\n
\u00bbThen we\u2019d got the right idea. The rest took just three days; we filmed on the second day, and edited it on the day after that. A couple of friends from the film school lent me a hand \u2013 one of them mixed the sound, the other took care of the colour grading,\u00ab she says.<\/p>\n
Despite its female protagonists\u2019 office attire, Thea Friborg\u2019s film plays upon a classic male fantasy \u2013a buffet of accessible women\u2019s bodies.<\/p>\n
Women who are available in the laboratories where the only ponytails you would normally find would be just below the lonely near-sighted male post.doc\u2019s bald spot.<\/p>\n
Thea is really pretty. All tall and thin-like. What the hell is she doing?<\/p>\n
How did you feel about casting yourself as the babe in some male sex fantasy?<\/em><\/p>\n \u00bbI had misgivings \u2013 very briefly. But this film is based on humour and irony, and I don\u2019t need to take myself all that seriously.\u00ab<\/p>\n \u00bbBesides, it was the practical solution. We had limited time to find locations, props and actors, and I have a background as a child actor and a model through nine years. So I am used to standing in front of a camera,\u00ab she says.<\/p>\n The film only made second place, but it got the clicks online instead \u2013 the only true laurels of viral marketing.<\/p>\n In 2007 the University of Copenhagen spent DKK 2.5 million on a branding campaign that manifested itself in a series of large posters in public spaces. The campus tooted its own horn, boasting its fine rankings and new-found relationship with the world\u2019s great universities. <\/p>\n This was the good old strategy of throwing huge amounts of cash after a bunch of marketing consultants. Thea Friborg\u2019s film cost the Faculty DKK 10,000. The Faculty has now commissioned her to produce four more films. \u00bbViral marketing is becoming a necessary tool,\u00ab she says.<\/p>\n So what now? How is your future as a freelancer looking?<\/p>\n \u00bbThe film has had producers and writers contacting me, so I feel like I have struck lucky in a difficult business\u00ab.<\/p>\n chz@adm.ku.dk<\/p>\n","protected":false},"excerpt":{"rendered":" Thea Friborg, the \u2018blonde clone\u2019, promoted the Faculty of Science to a million people for just DKK 10,000 \u2013 practically for free by marketing standards<\/p>\n","protected":false},"author":12,"featured_media":25005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-25000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus","expression-news_article"],"acf":[],"aioseo_notices":[],"yoast_head":"\nBrand new standards<\/h2>\n
\nShe is fascinated with the possibilities:<\/p>\n