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him.","use_post_excerpt":false},{"acf_fc_layout":"Byline","is_author":false,"contributors":[{"use_registered_user":false,"user":false,"contributor_name":"University Post Newsroom","contributor_title":" ","contributor_image":false}]},{"acf_fc_layout":"Content","content":"<p>LEGO has amended its policy for sales of its iconic building bricks in very large quantites after the controversy surrounding Chinese dissident artist Ai Weiwei, who accused the global toymaker of \u201ccensorship and discrimination\u201d after it refused to allow him to use its products in a new exhibition.<\/p>\n<p>Lego said at the time that, as a principle, the company \u2018respects any individual\u2019s right to free, creative expression\u2019 but also that it has a long-standing policy not to directly sell to anyone if it knew that its bricks would be used to make a political statement, writes seven59.dk and borsen.dk. <\/p>\n<h2>A change of policy<\/h2>\n<p>After a storm of criticism, LEGO has now backed down and issued the following statement yesterday:<\/p>\n<p>\u201cPreviously, when asked to sell very large quantities of LEGO\u00ae bricks for projects, the LEGO Group has asked about the thematic purpose of the project. This has been done, as the purpose of the LEGO Group is to inspire children through creative play, not to actively support or endorse specific agendas of individuals or organizations. However, those guidelines could result in misunderstandings or be perceived as inconsistent\u2026as of January 1st, the LEGO Group no longer asks for the thematic purpose when selling large quantities of LEGO bricks for projects. Instead, the customers will be asked to make it clear \u2013 if they intend to display their LEGO creations in public \u2013 that the LEGO Group does not support or endorse the specific projects.\u201d<\/p>\n<p>Ai Weiwei, known for his criticism of the Chinese government as well as for being one of the world\u2019s leading contemporary artists, was deluged with offers of Lego from supporters after the company refused to supply him.<\/p>\n<p>Read the <a href=\"http:\/\/borsen.dk\/nyheder\/virksomheder\/artikel\/1\/317885\/lego_aendrer_regler_for_salg_af_klodser_efter_kunst-ballade.html#ixzz3x6PqfGx0\">article on the Danish news site borsen.dk here<\/a> and <a href=\"http:\/\/finans.dk\/live\/erhverv\/ECE8362918\/lego-aendrer-regler-efter-kunstballade\/?ctxref=ext\">finans.dk<\/a><\/p>\n<p>universitypost@adm.ku.dk<\/p>\n<p><em>Do you have a good story? We would like to <a href=\"http:\/\/universitypost.dk\/article\/how-share-stories-university-post\" target=\"_blank\">hear from you<\/a>. 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