University Post
University of Copenhagen
Independent of management


Aalborg: Researchers paid for media quotes

Researchers from Aalborg University are financially rewarded when quoted in the media

Some academics can’t get enough attention from the media. Others prefer a life in the shadows.

Usually, it is a matter of personality, but in the case of researchers from Aalborg University, it is also a matter of money: If researchers are quoted in the media, their salary goes up.

This is according to Danish newspaper Politiken.

Unique arrangement

University of Aalborg is the only Danish university that pays its researchers to speak with the press.

Rector of Aarhus University, Lauritz Holm-Nielsen, is sceptical about the arrangement.

»We would never even dream of doing anything like this. A financial reward is a wrong incentive to speak in public. You should speak because you have something to say,« he says to Politiken.

Acknowledgement of extra work

For rector of Aalborg University, Finn Kjærsdam, the bonus arrangement is logical: »We are obligated to encourage our academic staff to participate in the public debate,« he says.

»Speaking with the press is extra work. We would rather have that the researchers were always ready to speak with the press – and then pay them for this service – than having them saying that they don’t have the energy for it,« he explains to Politiken.

The Aalborg researchers that appear most often in the media are rewarded between DKK 10,000 and 35,000 a year, according to Finn Kjærsdam.

Stay in the know about news and events happening in Copenhagen by signing up for the University Post’s weekly newsletter here.