Crowdsourced campaign against disease

More people die from non-communicable diseases (NCDs) like heart disease, lung disease, cancer and diabetes than any other cause.

Yet NCDs do not occupy a significant portion of the public’s attention. This is according to two brothers: Allessandro, a medical doctor from the University of Copenhagen and Harvard Medical School, and Giuseppe, a designer and creative director. Together, they have launched a campaign to raise awareness.

“The NCD group of diseases started as a sort of a leftover group — the major cause of death used to be communicable diseases such as tuberculosis, or smallpox. This has now changed: more people die from NCDs than any other reason”, Allesandro Demaio says to the University Post.

A film which uses crowdsourced footage — silent ten second clips, of various people who work with or have been affected by NCDs — will be shown on 4 July to European bigwigs who will gather in Vienna to discuss nutrition, exercise, and other preventative measures with the WHO. You can still send a clip via “HIV has become a brand”
“NCDs continue to face common misunderstandings, all the way from the top to the layman. They are commonly thought as diseases of white, rich Americans. This couldn’t be further from the truth — some of the countries hit hardest by NCDs are also some of the poorest”, Demaio says.

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