Student entrepreneur to start magazine

Andrew Bartle, originally from Wales, studied in the Faculty of Humanities at UCPH between 2009 and 2011. Today, he has returned to Copenhagen to start his own magazine.

Launching in 1 July 2012, PINWHEEL magazine is the result of a collaboration between several creative professionals. With the new magazine they seek to find and forecast the talent of tomorrow both from universities and outside. In part through networking and collaboration.

University Post asked Andrew Bartle five quick questions about starting a magazine in Copenhagen in the midst of a financial crisis.

What makes Copenhagen a good place to scout for talent?
»There’s obvious talent and potential here, from UCPH to The Royal Danish Academy of Fine Arts. It’s also important to remember that to be talented you don’t have to be from one of those institutions, and that’s what PINWHEEL Magazine is looking for, raw talent that could potentially be part of shaping tomorrow.«

Will your search for talents be concentrated on university students?
»We intend on creating closer links with students current and past in Copenhagen, and opportunities will arise not just in this launch issue, but via our Facebook and Twitter pages, these will constantly get updated and feature stories and ‘talent forecasting’.«

»We sat down and agreed that 25+ was our mainstay audience. However, we are currently in discussion with a number of creative based universities and colleges across Europe that we are looking to network with in the upcoming 2012-2013 educational year.«

Explain the title – ‘PINWHEEL Magazine’?
»It stands for putting things into motion, continuous movement within the creative and research industries. It also has innocent connotations, most people have come across pinwheels blowing in the wind at the seaside during the summer. It’s one of those things that is so simple and seemingly been around forever, and that’s very much what our concept stands for, longevity, continuity and positive enforcement of an idea.«

How is it being an entrepreneur in the financial crisis? Is it your first project?
»It’s my first venture with a magazine. Yes of course it’s a difficult time for everyone, but I’ve been fortunate to have great support and anything can be done on any budget. Where there’s a will there’s a way!«

Has the university in any way been involved in making this magazine become reality?
»No, but I guess my experiences, good and bad with the University has strengthened my own beliefs and offered me a broader cultural outlook. That’s the best bit about education, your experiences outside of the ‘classroom’, look all around you and absorb it all.«

polina.chebotareva@adm.ku.dk

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